RIM was kind enough to share some great stats on BlackBerry Messenger usage during the 2010 FIFA World Cup. During the 30 days of the tournament RIM saw a interesting correlation between BBM traffic spikes and World Cup events.
Here are some examples:
- During the final between the Netherlands and Spain on Sunday at Soccer City Stadium in Johannesburg, Spanish International and FC Barcelona Midfielder Andrés Iniesta scored the winning goal only three minutes before the end of extra-time, which as the lone goal of the match crowned Spain Champions of the tournament. At the time of this exciting goal, that was viewed around the world, BlackBerry Messenger traffic increased immediately by 280% as virtual communities of fans shared their reactions through BBM.
- USA v England, June 12th (Match Day 2): traffic spiked 35% globally at the time of the first goal, scored by England.
- Netherlands v Brazil, July 2nd (Match Day 20): traffic jumped by 122% globally at the time of the second goal, scored by the Netherlands.
- Argentina v Germany, July 3rd (Match Day 21): traffic rose by 178% globally at the time of the 3rd German goal.
With more than 25 million users of BBM out there were you one of those using BBM to share World Cup info?
