We have all be waiting for years for RIM to get a new CMO who will revamp RIM’s marketing strategy. The position has been left more of less vacant for a few years but Thorsten Heins recently named Frank Boulben as the man who will spearhead BlackBerry 10’s resurgence. Kevin over @CrackBerry had a chance to sit down with Boulben and get his answers on 12 key questions about Boulben’s strategy for BlackBerry 10. It is a very insightful read though it does not contain any headliners. It is starting to become apparent that Boulben is definitely the man for the job and now we just have to wait for him to deliver!
I recommend checking out the full interview over @CrackBerry for all the details. Let us know what you think of Boulben and what he should do for RIM’s marketing message in the future!
