"Marketing" tag
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BlackBerry Signs Million Dollar Marketing Deal with NYC Barclays Center

BlackBerry and Barclays Center announced a million dollar plus marketing deal for the next two seasons today. Barclays Center in Brooklyn, NY is home to the NBA’s Brooklyn Nets and BlackBerry will be getting top ad placement (aka brand domination) and an “experiential” area for customers to try the BlackBerry Z10. They will also be…

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BlackBerry Z10 Advertising Images Leaked and Analyzed

The worldwide launch of BlackBerry 10 is less than 3 weeks away and judging from all the positive buzz from CES, major carrier support, and these slick marketing images, we’re in for a product launch at a calibre we have never seen in the history of RIM. With every leaked image and detail, I get…

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RIM Wins LIDE Business Marketing Award For Brazilian Marketing Campaign

  For a company that has a history of lackluster marketing efforts its nice to see RIM doing well in the emerging markets that are currently sustaining them. Diego let me know that RIM was awarded the LIDE Business Marketing for their “Qual é o seu outro lado” (What’s your other side) campaign, which targeted…

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RIM’s CMO Frank Boulben Shares His Thoughts in New Interview

We have all be waiting for years for RIM to get a new CMO who will revamp RIM’s marketing strategy. The position has been left more of less vacant for a few years but Thorsten Heins recently named Frank Boulben as the man who will spearhead BlackBerry 10’s resurgence. Kevin over @CrackBerry had a chance…

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NHL Players Association Launches New PlayBook Themed Campaign With RIM

When I first heard of this it immediately brought to mind the fact that Polar Mobile has signed a deal with the NHL players association for mobile apps in December. Hell RIM signed a deal with Polar back in March of last year for 100 PlayBook apps that we haven’t seen yet. Now Bla1ze @CrackBerry…

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Possibly Bad or Good News… Keith Pardy is Leaving RIM

When I first heard that Keith Pardy is leaving RIM my first reaction was to break out in tears ask “who is Keith Pardy?” Turns out he is the Chief Marketing Officer at RIM and he is leaving RIM after joining them in December of 2009 from Coca Cola. According to Reuters this could mean…

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Verizon Attempts To Turn Customers into Advocates With “Rule The Air” Microsite

Verizon Wireless has started a new campaign in the US titled “Rule The Air.” This new site is intended to teach enthusiasts and customers about why Verizon is the best. It focuses on their better coverage, 3G & 4G tech, smartphones, & more to show users why Verizon is leading the pack. Its kind of…

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Post A Message on the Worlds Largest BlackBerry in France from May 20-22

Now here is a cool new advertising pseudo social marketing effort from RIM. They just announced that they will be featuring a two story high (~20ft) BlackBerry on the Beaubourg Esplanade in Paris, France. The HUGE BlackBerry 9700 will be put up from May 20th until May 22nd allowing users to broadcast messages and pictures…

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