Here is another head scratcher from RIM’s patent department. They applied for two patents titled an “Adaptive roadside billboard system and related methods” and “Adaptive pedestrian billboard system and related methods.” These two patents relate to using congestion information to make roadside and curbside advertisements more productive.
For example, on a crowded street in NYC with lots of foot traffic at lunch the adds would show simpler messages. When things quiet down they would offer more complex information and details. The inverse is true for the roadside billboard system where the faster traffic is moving they will show simpler information since drivers don’t have as much time to process the advertisement.
So we just have one question. When did RIM start getting involved in advertising billboards? I know they have been buying up ad space like crazy to feature BBM but it might be a bit overboard for a smartphone company to patent a better ad delivery method…