BlackBerry kicked off their new “BlackBerry Keep Moving Project” with Alicia Keys heading the project. They started off with Neil Gaiman writing 12 short stories called his “calendar of tales.” He has been reaching out to fans using his BlackBerry Z10 to get their input on the project and its direction. Gaiman had this to say about the project so far:
"I’m loving this process: getting to collaborate with people all over the world on a glorious mad art project is an enormous challenge. I’m really pleased that the people from BlackBerry have made it so easy. I’m using the Z10, and the BlackBerry Keep Moving Hub (#KeepMoving) to connect people together and am starting to learn, with delight, that it’s working better than I had ever dreamed. Now I just have to write the stories, and then give them back to people who will, in their turn, use them to make even more and better art."
Gaiman’s stories are set to be based on the month of the year and when he is done with them he will be reaching out to fans to help with artwork and video for the project. The project is all about collaboration to create art and BlackBerry is capturing it all at the BlackBerry Keep Moving Hub.
Here are some quick facts about the Keep Moving project’s first week:
- Neil Gaiman’s video received nearly 18,000 views the day it launched (February 4)
- A high level of engagement on Twitter was recorded – hashtags used for the project became trending topics.@neilhimself tweeted: “Was just told that #JanTale was/is the top trending hashtag in the universe. I think #FebTale may already have it beaten.”
- To put this into context, the Gaiman and the BlackBerry Keep Moving Project has generated similar levels of Twitter conversation in two days as the Super Bowl had done in one day.
- Of all the months of the year, the conversation about creating the December tale (#DecTale) was the most popular with fans
Neil is on track to complete the “Calendar of Tales” soon and you can keep an eye on it at the BlackBerry Keep Moving Hub. Let us know if you have been following!
