One of the things Thorsten Heins mentioned in his session for the media was that he was very close to naming a new CMO (Chief Marketing Officer) and COO (Chief Operating Officer) for RIM. These roles have been vacant and Thorsten highlighted when he first took the reigns that they were looking for a CMO and a COO to replace him. Thorsten said he could not mention who exactly would be taking on these titles but hinted that they are waiting to get signatures on the contracts before announcing them.
Personally I think RIM is in dire need of both a strong CMO and COO. They need to involve the CMO from product conception to make sure engineering delivers a product that is laser targeted and marketable to RIM’s consumers. They also need a solid global COO to ensure the proper global execution of RIM’s plans.
Hopefully we will be hearing more on this front soon!
