UPDATE: RIM let us know that they Media Sync 3.0 software will only be available starting at 12pm EST.
RIM gave us an advanced preview of BlackBerry Media Sync 3.0 and I have to say I am liking RIM’s new approach. I have always harbored a bit of hatred towards Roxio and never used it for my BlackBerry. BlackBerry Media Sync started by synching your music but now RIM has extended it to sync your pictures too.
The new version 3.0 adds simple photo sync to the music sync already available in previous versions. The picture sync is really cool and lets you easily back up your pictures to your PC. I just wish it gave you a little more control over what was synced since it would be really nice to be able to automatically sync specific pictures you store on your PC back to your BlackBerry. RIM even provided us some stats from a Penn Schoen Berland Multimedia study in April that shows 70% of BlackBerry consumers take pictures at least weekly and 73% of consumers view pictures on their BlackBerry weekly. Sadly the picture sync will only be available for PC’s at launch.
PC to BlackBerry sync capabilities:
- Add folders for syncing with option to optimize pictures for device
- Smart memory management: optimizes photo size, allowing for storage of more pictures on device
BlackBerry to PC Import capabilities:
- Media Sync alerts users when new pictures are available to import when device is connected to PC (via pop-up on the pictures tab)
With the new version you can sync specific playlists from iTunes or Windows Media Player to your BlackBerry. It even gives you the option to fill your SD card with random music…
BlackBerry Media sync is supposed to be available today at the link below and will also ship on the Desktop Manager CD’s in the future.
The app will support Windows Vista, Windows 7, Windows XP SP2+, Mac OSX 10.5.5+ (music sync only) and will need Desktop Manager 4.6+ along with Windows Media Player 10+ or iTunes 7.7.1+ for music sync.