This should be a lesson to all the other major banks. Your customers want mobile access to their account information!!! BofA.mobi has over 100,000 users a day on peak days.
We mentioned the mobile Bank Of America website back in May and readers were very interested.
So I have to ask. What is taking all the other major Banks so long? For example WaMu is still stuck with the idea that I want to play text message tag with them to get my balance.
BofA has some interesting stats posted in their press release:
Top 10 cities
- Los Angeles, CA
- Atlanta, GA
- Washington DC
- Dallas, TX
- New York, NY
- Houston, TX
- Phoenix, AZ
- Boston, MA
- Miami, FL
- Anaheim, CA
Almost all customers use Bank of America’s Mobile Banking service to view account balances, eight in ten review transactions, while four in ten use their handhelds to transfer funds or pay bills. Frequency of use by active users continues to increase monthly, with over 4 million account sessions in May 2008 alone.
Notably, two-thirds of Bank of America’s mobile bankers are under 35 years old and four out of five are under 45 years old, as Gen Y and X consumers who have embraced mobile web technology are similarly driving mobile banking usage.