BlackBerry has been pushing heavily into sports promotions and marketing with BlackBerry 10 under the direction of their new CMO. They put some muscle into a renewed partnership with the NHL which lead to the NHL GameCenter app coming to BlackBerry 10. Another one of the perks seems to be some nice tie-ins with the BlackBerry Z10. BBOS spotted NHL Network analyst EJ Hradek chronicling his trade deadline experience using Story Maker on the BlackBerry Z10.
Check it out below: