Bluefly is a huge online retailer offering discounted designer brands and fashion labels. Usablenet let us know that they helped Bluefly mobilize their website in time for the holiday season with their curated selection of top designers.
This new Bluefly mobile website provides users a universal shopping cart that lets you start an order from your BlackBerry or PC and continue it from another device. You can also manage your account information or return products from the mobile site.
I really like this trend of retailers offering a total mobile experience. Using a desktop shopping site even with the new WebKit browser is weak at best. I think Mark Wilson, Bluefly’s Director of eCommerce Product Development, said it best:
“We understand that shoppers make their purchasing decisions on the go,” Wilson says. “We want to be there when they do—wherever they do.”