BlackBerry CMO Frank Boulben Shares His Thoughts on Alicia Keys In House Role
Frank Boulben has really been changing up BlackBerry’s marketing strategy including changing the name of the company. One of the headlining changes was appointing Alicia Keys as Global Creative Director for BlackBerry as an in house role instead of a regular celebrity endorsement. People easily see through celebrity endorsements so its nice to see that…
Press Release: Alicia Keys Joins BlackBerry as Global Creative Director
Here is the official word on Alicia Keys joining RIM and her new “Keep Moving” Project at RIM. Alicia Keys Joins BlackBerry as Global Creative Director WATERLOO, ONTARIO–(Marketwire – Jan. 30, 2013) – At the close of its BlackBerry 10 launch event today, BlackBerry (NASDAQ:RIMM)(TSX:RIM) CEO Thorsten Heins introduced 14-time Grammy(R) Award winning singer, songwriter…
Watch Anders Jeppsson, RIM’s Director of Gaming, Talk About BlackBerry 10 Gaming
Last time I ran into Anders Jeppsson I had to shake his hand for almost single handedly cultivating the current PlayBook gaming ecosystem and future BlackBerry 10 gaming titles. Shahriyar @BBin spotted a YouTube video from Casual Connect Seattle which has Anders Jeppsson discussing the opportunity for BlackBerry 10 gaming and the platform. This…