BlackBerry Z10 to Be The “Zed 10” Everywhere BUT the US

I am not sure what to make of this announcement about the BlackBerry Z10. I really dig the Zed 10 name but Thorsten Heins confirmed that the name will be Zed 10 everywhere BUT the US. Sad… I am going to fight the power and call it the Zed 10 anyways! Let me know what you think!