NHL Players PlayBook Promotion Wrapping Up

Players PlayBook

It is hard to believe that it has been almost six months since we first started hearing rumors of RIM teaming up with the NHL Players Association for a promotion. That promotion launched in late February as the NHL Players PlayBook and is soon coming to a close. TechBC pointed out an interesting recap on the Cantech Letter about the promotion that has had more than 1.5 million viewers since it launched. The NHLPA explained that they chose the PlayBook because it had the best video camera and best ease of use and portability for the players even though the iPad is the market leader “they like the PlayBook for what it is.”

The NHLPA pitched the idea to RIM and the rest is history. New York Rangers goalie Marty Biron said he is on board for more and he “Had a lot of fun with the PlayBook” and “was impressed with the quality of the device’s video and ease of uploading.” As many PlayBook owners have stated before he went on to say “You have to play around with it a bit to realize how good it is.”

Check out the wrapping up of the NHL Players Handbook and let us know what you think of the promotion. You can also find more details over at the Cantech Letter.

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