We usually don’t hear all that much about what RIM is doing around the world but they have a huge focus on southeast Asia recently. According to Bloomberg RIM plans on having 4,000 BlackBerry outlets in flagship stores, stores in stores, and kiosks in Indonesia in the next year. Gregory Wade, head of RIM Asia, says that RIM also plans on being aggressive in Thailand and Malaysia.
The strategy has so far been working well for RIM as demand grows in these areas especially in areas with unsubsidized phones. This should help RIM ride the tide until they can get BlackBerry 10 smartphones to replace the current BlackBerry 7 lineup.
Jakarta store images via Tekno Up
John Not Registered
Posted: March 1, 2012 at 2:29 PM EST
Good to see RIM spends money where it produces most benefits.
So we do not have much news as to how the 100 million $/quarter is going to be spent in the US?
Darryl Not Registered
Posted: March 1, 2012 at 11:17 PM EST from my BlackBerry PlayBook | OS 2.0.0
I want one, wish I could sell these phones, cause I believe I know how. + I live in Thailand. If anyone knows how to get a hold of Gregory Wade please advise.