RIM Rolls Out A New Line of “Love What You Do” Videos

I am still trying to make heads and tails out of RIM’s customer use videos from the last few months. I totally applaud RIM highlighting how people use their BlackBerry but these videos are starting to sound like the same script. They all seem to be targeted at either small businesses or some sort of artist or a combination of both. It could be that is the demographic RIM is targeting but they really could branch out a bit beyond that. We get it BlackBerrys are good for business and work… and is even pretty “dope” according to one artist.

Check out the videos below and let me know what you think.