You have to love analysts. They get to make predictions on the future and (almost) never have to be held accountable for the results. The latest prediction on BlackBerry PlayBook sales comes from RBC Capital Markets (via Financial Post) which has been pretty nice to RIM as Barrist pointed out in the forums. According to RBC RIM could ship upwards of 6 million PlayBooks in the first calendar year after launch. That is a pretty high number considering DigiTimes was saying that RIM plans on shipping 1 million of them in Q1 of 2011 which is almost half way over…
RBC’s numbers are from a survey of 1,133 customers after CES with 6% claiming they will “Likely” buy the PlayBook. The analyst, Mike Abramsky, claims that 4 million of those devices will sell in 2011. The other interesting thing that Abramsky noted was that 37% of respondents considered the tethering bridge to BlackBerrys to be “important” whatever that means. 🙂 He claims the PlayBook will have an average selling price of $450 with 30% of it being gross margins leading up to $1.8 billion in revenue for RIM.
All in all pretty promising but a survey of a thousand people at a gadget show might not exactly be indicative of the whole world. What do you think? Here is my prediction. RIM will sell 10 million PlayBooks in the 12 months after launch. See I am a natural? I got that number by pulling it out of a hat and then performing “Magic” guessing calculations on it.
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