The latest report from TNS-US gives us a little insight into RIM’s enterprise market share in the US. RIM still has a crazy lead ahead of the competition with a dominating 81% of companies with 1,000+ employees. Apple and Android are starting to nick at RIM’s heels in the small business market with RIM only holding 69% share of all businesses in the US. Obviously RIM has a bit of a stranglehold on the enterprise market and the BlackBerry PlayBook will only help further that. The main thing RIM needs to fix is to make their devices more appealing (aka feature appeal) to users instead of relying on IT departments to enforce their use.
You really have to compare these numbers to the total smartphone share TNS is reporting in the US with 37% BlackBerry users, 28% iPhone users, and 19% Android users. RIM needs some hot devices to start making a hit in the consumer and small business market. This is especially so now that Android and iPhone have full Exchange sync while BlackBerry users have to pay for a BES plan and setup a BES Express server to get full Exchange sync.
via Electronista
Ronen Halevy ( View Profile) - Posts: