FAQ: BlackBerry Application Center vs. Application Storefront Confirmed & Explained

storefront1I have to admit I was a bit confused myself when details started coming out about the BlackBerry Application Center & Application Storefront. They all got jumbled together for me so I thought I would clarify it for all of you in case you were in the same boat. I decided to ask RIM just to make sure I had it right and they gave me the lowdown.

BlackBerry Application Center Details:

  • Confirmed details:
    • The Application Center is carrier run and managed
    • Carriers will decide which application will be available on devices
    • These applications will be available for download on the device only
    • Carriers deal with billing themselves (not PayPal)
  • Unconfirmed details:
    • Bold & Storm may be the only supported devices at launch (via IntoMobile)

BlackBerry Application Storefront Details:

  • Confirmed details:
    • Application storefront will be run by RIM
    • This application storefront will have an on device AND a web presence (not sure if that means an application)
    • RIM will choose which applications will be in the Storefront based on developer submissions
    • Billing at launch will be only through PayPal with other channels to com
    • Business AND customer focused applications should be accepted as long as they do not require customization and integration services.
    • Applications must adhere to the Application Storefront Vendor Guidelines
  • Other details (credit goes out to CNet)
    • Developers will get 80% of sale
    • 20% of sale will go to PayPal/Carriers/RIM in an undisclosed breakdown.
    • Applications using “Excessive bandwidth” will not be accepted (SlingPlayer?)
    • Free trials will be available (Take that Apple)
    • A rating system will be available but not sure about reviews…
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