Verizon Plays the Hype Game

talkupastorm Yes, there is new information regarding the BlackBerry Storm making land fall on America’s largest 3G network, but I will get to that in a minute.

I would first like to rant about this particular cell phone carrier for just a minute. I am sick of companies (no Verizon is not the first nor last company that has done/will do this) playing this game where they produce all of this production quality, top secret “training information” and then throw a fuss about it when it gets leaked. Folks, it’s 2009 we have video cameras in our cell phones. You’re a cell phone company, you should know this better than anyone.

Please stop pretending that you didn’t hope this information would find its way out, creating free advertising and mega hype for your product. We first wrote about the BlackBerry Thunder in May, 6 months before even the earliest possible release date, c’mon 6 months of free publicity? That’s any companies dream. So quit giving bloggers slack and start thanking them. Trust me, in November you’re going to be quite happy as to the number of customers this hype advertising has produced.

On to the news,

Straight from the BGR, it looks like Verizon will be providing weekly information to its employees in what has been dubbed “Talking Up a Storm”. Trust me, the BlackBerry community will be sick of Storm references by the time this mobile hits the market! So stay tuned every Wednesday for the newest information.

From this week’s Talking Up A Storm;

As we prepare to take the world by storm with our new BlackBerry Storm, we’re giving you a weekly sneak peek at some of the device’s key features.

Storm delivers all of the dependable functions BlackBerry is known for – e-mail, messaging and communication capabilities – packaged in a stylish and innovative communications device that runs only on America’s Largest 3G Network.

Here’s a behind-the-scenes look.

Talk Up A Storm – Reliable BlackBerry Features

  • E-mail
    • Productive customers will enjoy staying in touch and ahead of the game by getting their personal and work e-mail when not at their desks.
  • Messaging
    • BlackBerry’s renowned messaging capabilities now incorporate a touch-screen that provides smooth, touch and click-through text input. This first-ever touch-screen BlackBerry has the largest and highest resolution screen, built to be the most accurate and most responsive screen of its time, allowing users to get accurate touch navigation and smooth precise text input.
  • IM
    • With the Storm, customers can access consumer friendly IM, Yahoo! Messenger, Windows Live Messenger and GoogleTalk, while still receiving access to the always popular BlackBerry Messenger.
  • BroadbandAccess
    • Tethering Storm to a laptop is ideal for those who frequently travel and need to use a laptop to check e-mail, access corporate networks or download large files like presentations and reports. EV-DO Rev. A technology enables the highest speed wireless connection to BroadbandAccess, our business data service, which allows customers to wirelessly access their e-mail and calendars, the Internet and other information via a high-speed connection with the security of CDMA technology.
    • BroadbandAccess offers average download speeds of 600 kilobits per
      second (kbps) to 1.4 megabits per second and upload speeds of 500-800
      kbps, which means customers can download a 1 Megabyte e-mail attachment, the equivalent of a small PowerPoint® presentation or a large PDF
      file – in about eight seconds and upload the same-sized file in less
      than 13 seconds.
  • The Network
    • Our network currently supports 68.7 million customers and reaches more than 265 million Americans. A device is only as good as the network it runs on and we have the nation’s most reliable wireless network, making the Storm a winner for all customers.

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