Electronic Art To Create BlackBerry Experience Kiosks

UPDATED: KioskGuy thanks for pointing out the error of our ways 🙂 Electronic Art is actually a custom Kiosk vendor.

Just thought you guys would be interested. Electronic Art, a kiosk vendor the creators of all those EA Games, has just announced that they will be working with AT&T and Rogers to create kiosks for their retail stores. The new kiosks are planned to show customers how BlackBerrys can enrich their lives.

From the press release:

The retail kiosks are part of a pilot program being conducted at both AT&T wireless stores in the United States and Rogers wireless stores in Canada. Each kiosk will feature interactive storytelling about how individual users incorporate BlackBerry products into their lives. The kiosks are scheduled to appear at stores in the United States in early 2008.

This experiential marketing approach will allow consumers to interact with the kiosk while they learn about the BlackBerry product suite. Through video testimonials, consumers can see how various BlackBerry features have enhanced the personal and businesses lives of other consumers.

This kind of reminds me of the kiosks BlackBerry runs at all their launch events. The last launch event I attended had a touch screen application that allowed you to see what the new device can do for you. This could be an interesting tipping point for BlackBerry. Most AT&T stores that I have walked into always have the BlackBerry devices in the back of the store along with the rest of the smartphones. I never understood why but maybe these kiosks will bring more attention to BlackBerry devices at these stores.