Why didnt' RIM just call it Blackberry X

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Why didnt' RIM just call it Blackberry X

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Started 5 months ago by BBA Brian
Latest reply from DanielH

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BBA Brian

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Joined: Mar '11
Posts: 2,094

Seriously,

n4bb made this comment and it clicks in my head.

They should have just called it Blackberry X.

No trademark infringements there.

Then of course, EVERYONE, would have dubbed it BBX, but, RIM would be protected as it would not have been an official name.

Then after time, BBX would become a known brand linked to RIM, thus they could make it theirs down the road without any issues.

Blackberry X......... sounds better than Blackberry 10

I suppose once the lawsuit happened, they were barred from calling it anything that could even be linked or associated to BBX, which Blackberry X would do.

Shame, they should have called it Blackberry X from the beginning

ugh RIM...

2011 is the year from HELLLLL

Posted 5 months ago #Post-Permalink
BarracudaBob

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Joined: Jan '10
Posts: 1,018

You make an excellent point. Blackberry X actually even sounds better than BBX. Even Blackberry QNX would be better than Blackberry 10.

Posted 5 months ago #Post-Permalink
kiddo2050

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Joined: Mar '11
Posts: 1,717

Because they can't market their way out of a paper bag and that is the primary reason they are being killed.

Seriously the BBX was supposed to signify the merging of what's best with QNX and Blackberry so the 10 means what? NOTHING!!!!!

Also it's stupid to have BB10 Version 1.0.. what the hey?????

Even BB-QNX or just QNX is better than what they've come up with. Imagine that meeting X=10 so people will understand... had to be a lwayer that said that, but shame on RIM management for not killing this STUPID idea.

Posted 5 months ago #Post-Permalink
BarracudaBob

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I suppose that until it is actually released they could change it again to something more meaningful like BBQNX. We'll just have to wait and see - like everything else RIM does.

Posted 5 months ago #Post-Permalink
BBA Brian

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BarracudaBob said:
I suppose that until it is actually released they could change it again to something more meaningful like BBQNX. We'll just have to wait and see - like everything else RIM does.

Thats right.

There is no officialy branding, artwork, promo materials released yet.

The name could still change again.

I would bet though that they would be restricted from Blackberry X because of the lawsuit. Like I said, if they started out with Blackberry X, BBX would have formed naturally.

Now... I don't know where they go ... Blackberry 10 makes no sense though...

Posted 5 months ago #Post-Permalink
Luis Merlos

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Joined: Jun '08
Posts: 1,259

When it comes to PR and marketing rim has the worst trqck record makes me wonder if they even res arched the name before naming it bbx.

Posted 5 months ago #Post-Permalink
kiddo2050

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Joined: Mar '11
Posts: 1,717

BarracudaBob said:
I suppose that until it is actually released they could change it again to something more meaningful like BBQNX. We'll just have to wait and see - like everything else RIM does.

Yes, let's hope it was just that they had planned to talk about BBX at DevCon Asia and they couldn't so they needed something fast. But I'm not holding my breath.

Posted 5 months ago #Post-Permalink
crackm8701

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Joined: Nov '10
Posts: 694

Valid point Brian.They could have used still used "X" because blackberry X is still the same as BBX and people will still say BBX for short just like instead of saying blackberry 7 we say BB7. But i doubt they will change the name again :(

#thatisall

Posted 5 months ago #Post-Permalink
BBA Brian

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Joined: Mar '11
Posts: 2,094

crackm8701 said:
Valid point Brian.They could have used still used "X" because blackberry X is still the same as BBX and people will still say BBX for short just like instead of saying blackberry 7 we say BB7. But i doubt they will change the name again :(

crackm!!! where you been!

Posted 5 months ago #Post-Permalink
kiddo2050

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Joined: Mar '11
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Where is Babisboi?

Posted 5 months ago #Post-Permalink
Corey Davis

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Joined: Mar '09
Posts: 1,139

I don't see what the issue is regarding the name. I could care less what it's called. As long as it performs, doesn't lag, lock up, and I continue to enjoy it. I never hear anyone refer to it as BB6, BB7, BBX, or BB10. It's always OS6, OS7, etc.

No matter what they pick, some will like it, some will hate it. It just boils down to being a stable OS.

@scuebydue

Posted 5 months ago #Post-Permalink
Heavens

Enthusiast
Joined: Jul '11
Posts: 268

Ok, my 2 cents worth .......

I'm not sure that 'X' can be secured as a trade name. It no doubt could be registered - but not 'secured'.

Secured meaning sole usage, or protected usage.

Think of the tv show Absolutely Fabulous - that could not be secured as trade name either - because the whole phrase, and the individual words were considered to be in common, and for the most part, everyday usage in the English speaking world.

'X' would have the same issues.

PS they've just finished making 3 new Ab FAb shows. 2 for Christmas and one for the English Olympic games. Wooohooo - I loved that show!!!! And yep - the same actors .....

Posted 5 months ago #Post-Permalink
Chris

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Joined: Apr '11
Posts: 13

Sounds good. Or just "BlaX" for short.

Posted 5 months ago #Post-Permalink
kiddo2050

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Joined: Mar '11
Posts: 1,717

Great news on Ab Fab loved it too!

Posted 5 months ago #Post-Permalink
DanielH

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Joined: Jan '11
Posts: 2,566

Or...BBQ? lol. Seriously though, BBQX, Blackberry X..I agree. Not a fan of "Blackberry 10". I like to write in roman numerals anyway so it will still end up as being Blackberry X for me :)

Posted 5 months ago #Post-Permalink

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