Shouldn't RIM buy a Superbowl ad?

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Shouldn't RIM buy a Superbowl ad?

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Started 1 year ago by Barry
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Barry

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Joined: Dec '10
Posts: 1,188

So Motorola has a Xoom ad ready for Superbowl Sunday (that goes after Apple quite explicitly). I remember one of the Crackberry videos from CES, the Crackberry guy asked the RIM rep if they were going to have a Superbowl Ad, since the Black Eyed Peas were playing and it would tie in nicely with the BEP's music video that featured the Playbook.

No word on anything yet as far as i know. But wouldn't it be a perfect spot to have the announcement of the release date?

Man this is crazy. You are dancing with the entire McPoyle Family. These people are freak shows, man...freaks. But you're keeping your cool. You're keeping your cool. You know why? Because you are the Green Man. Green Man is saving your life right now, bro. Just go with the flow.

Posted 1 year ago #Post-Permalink
DanielH

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Joined: Jan '11
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If they can come up with a commercial as awesome at the eTrade babies...maybe but if its a matter of buying a commercial or put that money back into the products, I'd say go with reinvesting in the products. Bigger, badder = all the better :)

Posted 1 year ago #Post-Permalink
JusCoolin08

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Joined: Oct '08
Posts: 33

@Barrist I agree and to @dshcpa1 But at the same time good advertisement would be beneficial just as much as the amazing product itself.

Jus Collin.....

Posted 1 year ago #Post-Permalink
Barry

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If they don't use the Superbowl as their launching point for a Playbook media blitz, its a lost opportunity. So many reasons. It's close to the release period of the Playbook. Playbook is a SPORTS term, the Playbook was used by the BEP in their music video.

Posted 1 year ago #Post-Permalink
kameleon

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Joined: Nov '09
Posts: 126

I agree. They NEED to use this opportunity to launch the Playbook. And what better time than with BEP playing halftime. They are VERY pro-BB.

Posted 1 year ago #Post-Permalink
grmonkey

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Joined: Dec '09
Posts: 194

i agree. BEP obviously had one in their music video.
RIM needs to get in there while the hype is hot and let it be know that there coming to take it all!
bigger size+betterOS+Superbowl ad=amazing fan base!:D

BBM > Apple's millions.
:D

Posted 1 year ago #Post-Permalink
danawoyele

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Joined: Jan '11
Posts: 442

totally agree with u guys all on this one,there no better way for to spread the awareness about this great device than at the superbowl.

twitter- @tech_pundit
liquidaque.wordpress.com

Posted 1 year ago #Post-Permalink
Barry

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NFL teams could replace playbooks with.. iPads?!

http://news.cnet.com/8301-13772_3-20030638-52.html

Pete Walsh, head of technology for the Cowboys, said his team and at least a "couple" of others are currently considering abandoning their playbooks in favor of iPads, a move they feel could save them as much as 5,000 pages of paper printouts per game.

Come on, no love for RIM's tablet? It's already called the Playbook!

I guess size could be an issue, but RIM needs to get in there with their marketing team. What better way than to have a big Superbowl presence.

Posted 1 year ago #Post-Permalink
DanielH

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barrist said:
NFL teams could replace playbooks with.. iPads?!

http://news.cnet.com/8301-13772_3-20030638-52.html

Pete Walsh, head of technology for the Cowboys, said his team and at least a "couple" of others are currently considering abandoning their playbooks in favor of iPads, a move they feel could save them as much as 5,000 pages of paper printouts per game.

Come on, no love for RIM's tablet? It's already called the Playbook!

I guess size could be an issue, but RIM needs to get in there with their marketing team. What better way than to have a big Superbowl presence.

Haha...I read the title of the article and thought, how are they replacing their Playbook with iPads when the Playbook isn't even out yet?...then it clicked. lol

Posted 1 year ago #Post-Permalink
fastcivic416

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Joined: Feb '11
Posts: 193

with all the negative publicity that the playbook is getting from some industry analysts, RIM should be advertising during the superbowl. its the most effective way to get the hype built up for its launch. it also helps that BEP is performing the halftime show. if they were smart, they would advertise the playbook at least once before and after the halftime show.

Posted 1 year ago #Post-Permalink
Barry

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Better yet they should have BEP rocking Playbooks on stage somehow :)

Posted 1 year ago #Post-Permalink
DanielH

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barrist said:
Better yet they should have BEP rocking Playbooks on stage somehow :)

Now that would be hot. And, they could negotiate directly with BEP, not Fox. What is a 30 sec spot going for this year?

Posted 1 year ago #Post-Permalink
fastcivic416

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dshcpa1 said:
Now that would be hot. And, they could negotiate directly with BEP, not Fox. What is a 30 sec spot going for this year?

i dunno how they would be able to incorporate it tho. its too small for anyone to notice it unless they hook it up the jumbo screens.

wonder if RIM even has one that is fully functional for them to use...

Posted 1 year ago #Post-Permalink
Barry

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Posts: 1,188

Well I would hope they would have one since its supposed to be in production already.

Posted 1 year ago #Post-Permalink
DanielH

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Posts: 2,566

fastcivic416 said:
i dunno how they would be able to incorporate it tho. its too small for anyone to notice it unless they hook it up the jumbo screens.

wonder if RIM even has one that is fully functional for them to use...

I don't know...RIM's approach to advertising seems to be to piggyback, to enable a particular life style. For example, the DJ commercials, the shoe designer, the legal messenger...the blackberry allows them all to do their job. Apple on the other hand just shows you the device must times, for example the new AT&T/Verizon two-is-better than one commercial.

As for BEP, they did use the playbook in one of their videos.

Posted 1 year ago #Post-Permalink