RIM Should Buy Super Bowl Ad Time

Home Forums General BlackBerry Discussion RIM Should Buy Super Bowl Ad Time

This topic contains 12 replies, has 9 voices, and was last updated by  Mr. Mo 1 year, 5 months ago.

Viewing 13 posts - 1 through 13 (of 13 total)
  • Author
    Posts
  • #176440

    Mr. Mo
    Participant
    Posts: 14

    This is just my two cents. RIM should burn some of that cash leading up to and during the Super Bowl to promote BB10 in the US. While I understand the US is still sour on BB, most of it appears to be from lack of education/understanding. Hopefully we can overcome this.

    #197281

    jforce
    Participant
    Posts: 655

    Ya, the media has definitely swayed public opinion farther than it should be due to the RIM bashing fad that has recently become a little less harsh. BBJam Americas helped with that but I agree Mr Mo. RIM has to do a massive marketing blitz if they want to have a successful launch.

    The leaked video of one aspect of their marketing plan is promising, but that won't be enough. The Superbowl would be a great place to show the world that BB is far from dead.

    #197282

    Steve
    Moderator
    Posts: 326

    That's actually a really good idea. I do think that once people start using BB10 they'll see just how good the devices will be and things will begin to turn around

    #197283

    Mr. Mo
    Participant
    Posts: 14

    Well if its good idea…what's the best method of generating energy behind this idea and getting it to the marketing team? I would love to see this idea come to pass.

    #197284

    Steve
    Moderator
    Posts: 326

    Emails, tweets, and Facebook page posts are a good start. However, my guess is that most if not all Super Bowl commercial spots are sold already. It may still be possible to get something though.

    #197285

    Mr. Mo
    Participant
    Posts: 14

    I'm on it Boss! Would love to see this turn into a reality.

    #197286

    DanielH
    Participant
    Posts: 2,095

    The timing would be just about right, February. Hopefully BB10 will be out by then, in which case they would need marketing before hand but yeah, the Super Bowl would be good to include in the marketing strategy.

    #197287

    Marc Paradise
    Participant
    Posts: 129

    I hope that leaked video is nothing but a proposed plan that was rejected… that's very m uch 'old style' BB advertising, and is not what RIM needs now.

    #197288

    bbquincar
    Participant
    Posts: 10

    i agree with this a commercial would do them good. even better if they release a date as well that would be crazy.

    #197289

    stewarev
    Member
    Posts: 1

    I think it needs to be POWERED by BlackBerry. Get people using and testing different aspects of BB in order to run different things.

    That would be awesome and show how it works and what can be done

    #197290

    Luis Merlos
    Moderator
    Posts: 431

    That would definitely help them but it has to be an add that is worth the time and money. Make people's jaws drop..

    #197291

    G-man
    Participant
    Posts: 3

    Agreed. I've been thinking about this for some time now. They need to start the campaign early and have it culminate at half time or post game…

    #197292

    Mr. Mo
    Participant
    Posts: 14

    With a January 30th launch event date…this may already be in the works. The timing and release of the phone shortly after has me intrigued.

Viewing 13 posts - 1 through 13 (of 13 total)

You must be logged in to reply to this topic.

Latest Articles from

AndroidEffect - Improving Android One Tip at a Time

BlackBerry© is a registered Trademark of BlackBerry Limited. BerryReview is in no way affiliated with BlackBerry Limited though sometimes their lawyers send us love letters...

Copyright © 2007-‘2014’ BerryReview LLC