October 2, 2012 at 4:41 PM #176440
This is just my two cents. RIM should burn some of that cash leading up to and during the Super Bowl to promote BB10 in the US. While I understand the US is still sour on BB, most of it appears to be from lack of education/understanding. Hopefully we can overcome this.October 2, 2012 at 5:12 PM #197281
Jay HarkerParticipantPosts: 655
Ya, the media has definitely swayed public opinion farther than it should be due to the RIM bashing fad that has recently become a little less harsh. BBJam Americas helped with that but I agree Mr Mo. RIM has to do a massive marketing blitz if they want to have a successful launch.
The leaked video of one aspect of their marketing plan is promising, but that won't be enough. The Superbowl would be a great place to show the world that BB is far from dead.October 2, 2012 at 5:24 PM #197282
That's actually a really good idea. I do think that once people start using BB10 they'll see just how good the devices will be and things will begin to turn aroundOctober 2, 2012 at 5:49 PM #197283
Well if its good idea…what's the best method of generating energy behind this idea and getting it to the marketing team? I would love to see this idea come to pass.October 3, 2012 at 1:03 AM #197284
Emails, tweets, and Facebook page posts are a good start. However, my guess is that most if not all Super Bowl commercial spots are sold already. It may still be possible to get something though.October 3, 2012 at 3:35 PM #197285
I'm on it Boss! Would love to see this turn into a reality.October 3, 2012 at 4:15 PM #197286
The timing would be just about right, February. Hopefully BB10 will be out by then, in which case they would need marketing before hand but yeah, the Super Bowl would be good to include in the marketing strategy.October 3, 2012 at 8:17 PM #197287
Marc ParadiseParticipantPosts: 129
I hope that leaked video is nothing but a proposed plan that was rejected… that's very m uch 'old style' BB advertising, and is not what RIM needs now.October 9, 2012 at 6:55 PM #197288
i agree with this a commercial would do them good. even better if they release a date as well that would be crazy.October 15, 2012 at 1:51 PM #197289
I think it needs to be POWERED by BlackBerry. Get people using and testing different aspects of BB in order to run different things.
That would be awesome and show how it works and what can be doneOctober 16, 2012 at 11:27 PM #197290
Luis MerlosModeratorPosts: 431
That would definitely help them but it has to be an add that is worth the time and money. Make people's jaws drop..October 17, 2012 at 7:06 AM #197291
Agreed. I've been thinking about this for some time now. They need to start the campaign early and have it culminate at half time or post game…November 14, 2012 at 6:25 PM #197292
With a January 30th launch event date…this may already be in the works. The timing and release of the phone shortly after has me intrigued.
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