The BBM Channels app for Hootsuite makes it easy to incorporate your BBM Channel strategy into your overall social media initiatives. You’re now able to share posts from Twitter and Facebook directly to your BBM Channel with just a few clicks, so you can always keep your Channel up-to-date with the most immersive content and conversations. Alternatively, when a particular photo or update creates a high volume of replies and likes within your BBM Channel community, you can quickly re-post the content on Twitter or Facebook to further amplify the message and drive engagement on those networks as well.
The channel analytics also reveal which sources are driving your subscriber growth, so you can optimize your paid and organic acquisition strategies to focus on the best methods. In addition, you can look beyond overall subscriber numbers to see how many people are joining and leaving your Channel community each day. With this data, you’ll be able to optimize not only for subscriber acquisition, but retention, as well.