BlackBerry is no stranger to getting the coveted Red Dot design award. This year they scored a trifecta with the Q10, Z30, and Q5 all being awarded the design award. This is coming from the Red Dot international 40 member expert panel covering almost 5,000 devices from 53 countries based on quality and innovation. Here is what the Red Dot team had to say about the award:
"The BlackBerry Design Team is honored to accept the prestigious Red Dot Product Design Award for the Q10, Q5 and Z30," said Alison Phillips, Managing Director of Industrial Design at BlackBerry. "This award is a welcomed addition to the Red Dot Product Design award the team received for the BlackBerry Z10 smartphone last year."
And here is what BlackBerry’s design lead had to say:
"We pride ourselves on industrial design that is simple and intuitive in functionality, while maintaining iconic and familiar elements such as our keyboard and productivity-based user experience," said Brian Paschke, Senior Industrial Designer, Portfolio Direction at BlackBerry. "While our smartphones have evolved over time, we remain focused on being highly detail oriented in order to deliver modern and high quality devices."
Check out the award website here. Thanks BA for the tip!