BlackBerry and Amazon made a HUGE move today by extending the BlackBerry 10 ecosystem to include the Amazon Appstore. Users could already install the Amazon Appstore themselves but now BlackBerry has made the strategic move to bring the 240,000 apps in the Amazon Appstore to BlackBerry 10. This is intended to bring the main consumer apps so BlackBerry can continue to focus on secure enterprise and productivity apps.
BlackBerry does make mention that they will help developers bring their apps to the Amazon Appstore but they do not specify if it is just for Android apps or if it will also include BlackBerry 10 native apps… Either way it is all coming with the launch of OS 10.3 this fall.
Press release below:
BlackBerry To Expand Application Ecosystem By Making Amazon Appstore Available on BlackBerry 10 Smartphones
Strategic Move Will Give BlackBerry Users Access to the Vast Selection of Android Apps in the Amazon Appstore, While Enabling BlackBerry to Focus on Enterprise Application Development
WATERLOO, ONTARIO–(Marketwired – June 18, 2014) – BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that the Amazon Appstore will be available with the launch of the BlackBerry 10.3 operating system this fall, greatly expanding access to thousands of the most popular apps and games to BlackBerry customers.
With more than 240,000 Android applications in the Amazon Appstore worldwide, BlackBerry 10 device customers will gain access to popular apps such as Groupon, Netflix, Pinterest, Candy Crush Saga and Minecraft.
The strategic move also enables BlackBerry to align its developer program with its renewed focus on delivering the most secure, end-to-end mobile enterprise solutions, by placing more emphasis on the development of vital enterprise and productivity applications.
"Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises," said BlackBerry Executive Chairman and CEO John Chen. "We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy."
BlackBerry and Amazon will be working with the BlackBerry application developer community to help them migrate their apps to the Amazon Appstore in preparation for the 10.3 launch, where they will benefit from the store’s powerful promotional tools that enable maximum discoverability and profitability. This will include Appstore Developer Select, which provides enhanced merchandising, as well as Amazon Coins incentives, the Developer Promotions Console, which enables real-time pricing adjustments and specials, and the popular Free App of the Day program.
BlackBerry will unveil a new enterprise application partner program for corporate developers, ISVs and systems integrators, designed to expand the number of enterprise applications that leverage BlackBerry 10 to deliver business-class functionality and enhance users’ productivity, communication and collaboration.
For more information about BlackBerry 10, visit www.blackberry.com/blackberry10OS.