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John Chen is Considering Phablets in BlackBerry’s Future Plans


With the BlackBerry Z3 still going strong in Indonesia it looks like John Chen is all about turning around the company along with market share. He sat down with the Jakarta Post for an interview and took a few lumps for BlackBerry’s past losses but says he would rather focus on the future of the company. He is very happy to see what BlackBerry managed to do with the Z3 and the hard work that went into it from both the Chinese and North American teams. He said it was all about resolving the issues in the last few months with some of them being process and some products.

What I found most interesting was his answer to what his plans are for any other products beside cellphones in Indonesia. He said that the most likely thing would be Phablets but even that is nowhere near a decision. Specifically he said that:

If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet.
I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology. But, if I have the opportunity I will go to phablet. […] we will build what the market wants.

Should be interesting to see what he has planned for the company beyond the prototypes we have been hearing about for this year.

8 total comments on this postSubmit your comment!
  1. JC knows what he’s doing.


  2. BlackBerry cannot be successful with the NantHealth deal unless they go phablet. A radiologist will not make a diagnosis based on the small screen real estate on a phone, no matter the resolution (aka Windermere).

    • I hope a lot of good things happen soon such as the Windermere and a Phablet of comparable specs or better.
      That might explain the deter from tablets if they want to make it a phone as well.

    • And tablet would be a better fit than a phablet for NanHealth.

  3. I would love to see BlackBerry do some great stuff with a phablet. However, I’m hoping that make some exclusive applications that will appeal to enterprise and the consumer. The Phablet cannot just have a larger screen that prior devices. For example, although I use a BlackBerry primarily I do use an LG Android device (5.5″ screen). The phone has a feature called Quick Memo that overlays over the screen and allows one to draw or makes notes. Though simple, it is a cool feature.

    BlackBerry needs to do something similar that makes consumers and businesses want to change to BlackBerry.

  4. What is Chen saying? Isn’t the Z30 and Z3 considered phablets? Perhaps the term has moved from 5-inch devices to 6-inch devices? This isn’t making any sense.

    • I really don’t understand the “phablet is early, the tablet is late” thing.

    • LTE is incorporating voice and data using the same technology. The days of having separate radios for voice and data will soon be over. As a result, the “thing between a phone and a tablet” is already here. Tablets already have SIM cards today, and they won’t need cellular voice because that will be covered off with next generation LTE like LTE-A.

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