John Chen is Considering Phablets in BlackBerry’s Future Plans

Z30

With the BlackBerry Z3 still going strong in Indonesia it looks like John Chen is all about turning around the company along with market share. He sat down with the Jakarta Post for an interview and took a few lumps for BlackBerry’s past losses but says he would rather focus on the future of the company. He is very happy to see what BlackBerry managed to do with the Z3 and the hard work that went into it from both the Chinese and North American teams. He said it was all about resolving the issues in the last few months with some of them being process and some products.

What I found most interesting was his answer to what his plans are for any other products beside cellphones in Indonesia. He said that the most likely thing would be Phablets but even that is nowhere near a decision. Specifically he said that:

If we will do another thing, we will probably go to phablet. I think if you look at our strategy and if you look at where the market goes, there is definitely a good market for something between a phone and tablet.
I think the phablet could be early, the tablet is already late. That is not a bad thing, because you can bring new technology. But, if I have the opportunity I will go to phablet. […] we will build what the market wants.

Should be interesting to see what he has planned for the company beyond the prototypes we have been hearing about for this year.

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