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BlackBerry Opens Up BB10 to Third Party MDMs


BlackBerry decided to make the drastic move of opening up BlackBerry 10 to other MDM providers. This includes AirWatch, Citrix and IBM who have expressed intent to add sorry for managing BlackBerry 10 devices. I’m sure we will hear more about this soon.

BlackBerry Opens BlackBerry 10 Operating System to Multiple MDM Platforms

WATERLOO, ONTARIO–(Marketwired – May 13, 2014) – BlackBerry Limited (NASDAQ:BBRY) (TSX:BB), a world leader in mobile communications, today announced that it will enable mobile device management (MDM) companies to directly manage devices with the BlackBerry 10 operating system. 

AirWatch, Citrix and IBM have expressed their intent to be the first companies to work with BlackBerry to enable a more open mobility ecosystem. In doing so, BlackBerry will provide organizations with more options to embrace multi-operating system mobile environments by enabling other MDM companies to manage BlackBerry 10 devices. 

According to Gartner, “Mobile device management (MDM) remains a top priority for IT buyers, and investment levels are growing steadily. Competition among players drives commoditization.”(1) Gartner also notes, “Proliferation of and demand for workplace mobility necessitate the need for quality and flexible management tools.”(2) As a result of this demand, BlackBerry is working with the companies listed above to offer customers the most flexible solution to support a broader enterprise mobility strategy.

“Offering the end-to-end secure solutions valued by our customers in government and other regulated industries remains central to our strategy; however BlackBerry understands the opportunity and importance of opening our BlackBerry 10 software,” said Ron Louks, President of Devices and Emerging Solutions, BlackBerry. “This is a natural next step in our enterprise strategy as we seek to provide our customers with maximum choice in how they will meet the full array of employee mobility needs.”

“The enterprise mobility landscape continues to rapidly evolve, and BlackBerry represents a valued addition to our partner ecosystem,” said Kevin Keith, Director of Business Development, AirWatch by VMware(R). “The integration of the BlackBerry 10 operating system into the comprehensive AirWatch Enterprise Mobility Management Platform(TM) will empower our customers and partners to fully manage any device in their mobile fleet from a single console.” 

“At Citrix, our vision is to deliver mobile workspaces to users anywhere, any time and on any device. As an industry EMM leader, Citrix XenMobile extends support to all enterprise devices. We have long supported BlackBerry OS devices, and the new BlackBerry 10 APIs create exciting possibilities,” said Chris Fleck, Vice President of Mobility Solutions & Alliances, Citrix. 

BlackBerry will continue to offer its multi-platform EMM solution BlackBerry Enterprise Service 10 (BES10), which manages and secures corporate-owned and BYOD BlackBerry, iOS and Android devices. BlackBerry intends to launch BES12 in late 2014, adding Windows Phone 8 support.

For more information about BES10,

For more information about the BlackBerry EZ Pass program that offers a free upgrade path for existing BlackBerry customers to move to BES10 and BES12, visit

For more information about BlackBerry 10,

4 total comments on this postSubmit your comment!
  1. That means business is not going well and the report for next fiscal quarter will be very questionable…
    Oh boy…

    • I don’t see it that way. They have always thought themselves first as a software mobility company specializing in enterprise before they got sidetracked as a “phone” maker.

      This simply brings them full circle back to their roots. There’s probably licensing rights that BB negotiated that we’re not aware off and it does open the markets for them even more…

      I think this may even be their step towards monetizing BBM. Give it to everyone for free, but get corporate clients buying in on the ease of use, then package it up in the MDM as absolutely secure messaging with the ability to save the messages for corporate compliancy.

      • I hope you’re right although I doubt it because BlackBerry doesn’t bend easy unless they’re in trouble…like the past 5 years.
        And they don’t do real-estate but they just sold their property…

  2. Noooo.dont let the apple fan boys get hold of bb10 they will act like jobs created it

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