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BlackBerry Explains Why Consumer Market is Key Even With Enterprise Focus

John Sims

Jason let us know about a Globe&Mail interview with John Sims, BlackBerry President of Global Enterprise Solutions, who spoke about BlackBerry’s enterprise focus. He said that the company is shifting focus ton government and business customers but it is key that BlackBerry remain visible in retail stores. He said this is because employees go to these stores and would be a lot more comfortable if they saw it in stores. Also many telecoms are moving from selling devices to services which is where BlackBerry comes in.

Its an interesting read over at the Globe&Mail if you have a minute. I also found it interesting that he is coming from the new crop of BlackBerry managers and that “we haven’t been here for the whole history of BlackBerry, so there are no sacred cows.” It should be interesting to see what they make of it.

5 total comments on this postSubmit your comment!
  1. I’ve been harping on this for some time now. Enterprise is dead without the consumer market. And the Consumer Market is dead without the Enterprise.
    BlackBerry needs both.

  2. I wonder when they’ll start pushing these devices in stores… A friend went to several stores and not one had a BlackBerry for sale. She was told that BlackBerry was bankrupt and was advised to pick up an Android instead.

    • Good Point. All I could go by is one of John Chen’s interviews, where he stated that he plans on building up relations with Carriers, by injecting $$$ into them, with education on how to use and show off BB10 devices to consumers, and in return, hoping Carriers help market and push BB10 devices to consumers.

      Hopefully 2014 is the year they take Marketing and Devices serious.

  3. I’ll add that it’s not entirely surprising given the tiny market share BB has in Europe in 2014.

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