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Retail Support Reps Across Canada and the US Sent Packing



Although John Chen has assured us that BlackBerry will remain a player in the handset business, he has also made it clear that there will be a focus on businesses. Marketstar, a company that has worked with BlackBerry to promote and support their products has been forced to lay off some of their reps across Canada and the US after BlackBerry reevaluated their relationship. This doesn’t come as much of a surprise since the reps were mostly involved in retail support which doesn’t align with the business-focused vision.


One of the reps that was laid off reached out to BerryReview to let us know what was happening. We send our regards and thanks to all of you who have supported BlackBerry over the years and wish you all the best in whatever comes next. Marketstar plans on keeping a couple of positions open that will focus almost entirely on enterprise customers. Those who were laid off were the reps who would visit stores, train staff, and attend events for new products.

The new order is moving forward due to Chen’s laser focus and unfortunately that means good people have, and will lose their jobs. When asked about the overall experience in working with BlackBerry, the rep I talked to said,

BlackBerry was a great company to represent. The few people that I interacted with there are decent, hardworking people and a great, knowledgeable team.

We welcome any official information from BlackBerry or Marketstar on this matter. Marketstar is doing their best to place those who were laid off in other positions in the company and has provided severance pay.

2 total comments on this postSubmit your comment!
  1. Great! BlackBerry was bad at marketing as is. Now, they’re laying off the people they need to advertise their product and show how great BB10 is; I hope Chen knows what he’s doing.

    • Umm… Those folks have CLEARLY been doing a horrible job! Why should BlackBerry keep bleeding money into something that’s not working?

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