Updated: BlackBerry is Not Leaving the Handset Market

Chen for Reuters

Earlier yesterday, Reuters made quite a stir when their headlines blazed: CEO John Chen Would Consider Selling BlackBerry Handset Business. However, the truth here is that his comments were taken totally out of perspective. In his original interview with BloomBerg, he mentioned that he did not plan to get rid of handsets, but rather be less dependent on it for revenue.

John Chen took to his blog to highlight this point again, which of course Reuters has not corrected. BlackBerry is not a handset-only company. They also offer an end-to-end solution and devices are just an important part of that equation. This is why they complemented our Devices business with other revenue streams from enterprise services and software, to messaging. They also invested in emerging solutions such as Machine to Machine technologies that will help to power the backbone of the Internet of Things.

In his original interview, all he was saying was that BlackBerry was looking to diversify its revenue stream and just quoted that if it was not profitable, they would not be doing it. However, Reuters apparently only read the point of “not profitable, they would not be doing it” and not the rest of it which resulted in the crazy spin off of mass miscommunicated news.

Via BloomBerg
Via InsideBlackBerry

3 total comments on this postSubmit your comment!
  1. That’s more like it :)

  2. Ya but the bashers have already ran with the news and even the radio news has talked about this. If only John Chen can clarify on such high profile points such as the Handset Business.

    He knows as well as we all know they CANNOT exit this business at this time or anytime in the near future. At least 5 years now, they are stuck with the handset business. Because that’s the image of the company.

    Anyhow, its nice to know they will work hard to make it profitable. And hopefully they start pumping smart marketing around BB10 Devices.

  3. Exactly, this was also clear in the Reuters interview.
    Handsets are today unprofitable but are only a PART (an essential one) of the BlackBerry total revenue.

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