Why Is The Handset Market So Tough?


Recently, Fox Business Network had the opportunity to sit with John Chen for a quick interview and they asked him quite a few questions. I found this to be the most important of all considering the damage that reuters have tried to do. Why is the handset market so tough?

Here’s what John Chen said:

Handset is a very big volume driven industry. You have to have big volume. It gets to, even the automotive industry rule of there, more than three, nobody makes money. And it gets to a little of that situation right now. There’s also a lot of strong high value provider, even in the auto industry you know Porsche does really well and if people want to buy a Porsche you have to wait in line to get a Porsche. And they don’t have dominant market share as a percentage but they do have very strong value, and I do want to make sure Blackberry is viewed as a very strong value added brand. In the case of Google, I think it’s a matter of the fact that they have a lot of handset partners and I think they want to concentrate on what they do best.

It does sound like he has a very solid plan and roadmap for BlackBerry!

Via Fox Business Network

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