John Chen has been living out of a suitcase for a bit and plans to continue for a bit longer. He is going around the world to meet businesses and government customers using BlackBerry to offer some “High Touch Marketing.” In a new interview with The Record he lays out how:
“I am living hotel to hotel to hotel, it is like packing and unpacking, packing and unpacking,” he said. “This week I have been in so many places I don’t even remember.”
That is not a bad sign for an executive hell bent on turning a company around. The Record says that Chen is also heading to Indonesia in May
next week for the launch of the Jakarta Z3 but my guess is that is conjecture for now. He is focused around the world on getting the word out about BlackBerry’s new direction. Specifically he has been struggling with a mass of things that need to be fixed in parallel.
Chen also confirmed in the interview that Marvell was looking at purchasing BlackBerry but the deal fell through for reasons he would not disclose. I personally recommend reading the whole interview but the last line highlighted what Chen has planned for BlackBerry, BBM, QNX, and other parts of the company:
“There will be one day when the map and the market will tell us which way to go,” he said. “I can assure you, for me, it’s not a religion. It’s business.”