A few readers sent in a Reuters article that makes an interesting connection. At a media roundtable last week, CEO John Chen told reporters that BlackBerry had completed most of the internal cost cutting he had planned. He said that “further cuts would come within its sales channel.” Specifically he said that:
"Now I am onto the next part of the cost (cutting), which is the distribution costs of our product,"
Supposedly Chen hinted that BlackBerry is offering some carriers and distributors “significant” cuts on pricing for devices which was gutting profits. This could also be why BlackBerry is now trying to sell devices directly from ShopBlackBerry.com directly to enterprises and customers.
What do you think?