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BlackBerry Axes Their Relationship With T-Mobile in an Official Announcement


This has to be a first. BlackBerry has pushed out a press release announcing that they are ending their T-Mobile US licensing agreement. My guess is that this is coming after all of the drama with T-Mobile’s crazy CEO. On the other hand this stuff usually happens behind closed doors and not via a press release. According to BlackBerry they will not renew T-Mobile’s license to sell BlackBerry products after it expires on April 25th, 2014. That means BlackBerry customers will still get customer service and be able to purchase from T-Mobile’s existing inventory.

BlackBerry then goes on about how they are working with other carriers to help move customers off T-Mobile… Pretty crazy stuff. Details below:

BlackBerry Ends T-Mobile U.S. Licensing Agreement

WATERLOO, ONTARIO–(Marketwired – April 1, 2014) – BlackBerry(R) Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that it will not renew the T-Mobile U.S., Inc. license to sell BlackBerry products when it expires on April 25, 2014.
BlackBerry customers on the T-Mobile network should not see any difference in their service or support. BlackBerry will work closely with T-Mobile to provide the best possible customer service to any customer remaining on the T-Mobile U.S. network or to any customer purchasing devices from T-Mobile’s existing inventory.
BlackBerry is also working closely with other carrier partners to provide consumers and business users with alternatives should they decide to transition to another carrier and remain with BlackBerry for their long-term device and service needs. For additional details, offers and assistance, business customers and consumers can go to
"BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned," said BlackBerry CEO and Executive Chair, John Chen. "We are deeply grateful to our loyal BlackBerry customers and will do everything in our power to provide continued support with your existing carrier or ensure a smooth transition to our other carrier partners.

11 total comments on this postSubmit your comment!
  1. I’m wondering if this is a good idea? Well have to see.

  2. I do not think a company that is trying to turn things around needs to be preventing customers from buying phones

    • How are they preventing customers from buying phones? They still have access to T-Mobile’s remaining BB inventory, and they can also buy direct from BlackBerry or other online outlets; Amazon, et. al. Worst case scenario, they can go to a different provider. Then again,is that really a “worst case?”

  3. This is a very good move by John Chen. This shows BBRY is not just going to sit around and take abuse without retaliation.
    T-Mobile is useless at this time, and many that went into the stores to buy and/or inquirer about BB10 devices were greeted by lies and manipulation.

    Do you really want to be partners with a Carrier that offers its BBOS/BB10 customers an upgrade to iPhones for a discount? And have sales people lie about BBRY’s demise and/or they’ve gone under argument?
    BBRY don’t need this trash. They’ll be crawling back to BBRY in good time with a positive attitude. Until then, good bloody riddens.


    Rest of the worlds thoughts on the matter, I think we are seeing them slowly fade away into a niche product again. Where no one has a BB, until maybe our kid will have one because its cool again because it makes them different. Im not sure whats going on :(

  5. I’ve been with T-Mobile for 11 years and over the last year because of the BlackBerry fiasco and their substandard network I am really considering leaving. I’ve owned a BlackBerry since 2006 and don’t want any other phone.

    • @beamolite speaking from experience, going to another manufacturer will serve you no better experience, in fact my interim change to iPhone was terrible. The os is highly immature and incomplete in comparison to even BBOS7. As we know from recent events they have no concern for or skills towards security fundamentals. There underlying oddities that don’t work well with some IM clients, whatsapp and bbm, imesssge is plagued with its own issues. It failed often.

      Full blown android in mainstream handhelds and non tech savvy users is just dangerous, for instance google IMHO is one major flaw in their play store with dubious submissions.

      I’ve been using BB10 in the form of Z10/30 since the end of last year. Every week and month that goes by I am enthusiastic over the fluidity. I’ve also been active with BlackBerry since around 2005, worked at IT vendors solely doing BlackBerry, worked at a carrier, been a user…. and BlackBerry still cannot be beaten.

      In terms of network, the carrier is more to blame than BlackBerry over the issues they have had, it’s technology at the end of the day and it will fail at some point. They have had the best turnaround in corrective support on their network over the like of apple.

      Carriers are actively updated from the BlackBerry NOC when things take place, these are just not passed through to users for clarity and understanding.

  6. What does this mean for existing customers using BIS email on legacy BB devices(Bold 9900)?

  7. IMO, this is not something to get worried about because T-Mobile already wasn’t pushing BlackBerry.

    What I see happening here is BB now do not have to spend any marketing money with T-Mobile and can redirect what they give to T-Mobile for marketing to AT&T or Verizon. More marketing dollars would hopefully entice them to push BB more. After-all, that is what Apple and Samsung does.

    Apple started off with 1 carrier which allow them to throw a lot of marketing dollars at 1 carrier which turn into effective marketing rather than across 4 carriers where they had to split the marketing dollars. When they build their brand and have to spend less on marketing, they started spreading the apple experience to other carriers.

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