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BlackBerry Strikes Deal with Wistron for New Run of BlackBerry 7 Bold Devices

BlackBerry 9900 Fan

BlackBerry 10 has been around for well over a year now and the older BlackBerry 7 devices are still outselling them 2 to 1. Now BlackBerry’s CEO has conceded that he is hearing the demand from customers and has struck a deal with manufacturer Wistron to produce BlackBerry 7 Bold devices. This is a new production run of the Bold device which the CEO promises will be profitable for BlackBerry. He said he is “Pleased to formally announced a new production run of the Bold” and “Will support the OS as long as there is new demand.”

Its nice to see that BlackBerry found a way to make this new production run of the Bold profitable because previously it was run at a loss.

11 total comments on this postSubmit your comment!
  1. This is the issue. The old os7 devices did very well a set of tasks (mostly email/text/scheduling related). They were terrible for certain other things and we don’t need to go again into details. But the problem that persists with OS 10 is that is ignoring even today the peculiar stuff that os 7 did really well. Yeah, we have the hub -but has issues. This is hurting BB. They have to finish the task of moving /rolling over perfectly what made BB tick. Their “mojo” was related to solving some very clear “smartphone” tasks in a simple way. This is why, even if os 10 is so advanced – people go back to the simplicity of os7. So stop changing the grey shades on os 10. BB needs to nail down the really important stuff and refine those in future os 10 releases. Now can I get classic Blackberry rings back please?

    • The reason for the great demand for OS 7 is that BB10 devices are expensive….That is why i cannot wait until the Z3 and Q20 (Classic) out there because I cringe when people have the old legacy devices…we need to change the mindset of the public from OS 7 to BB 10 ASAP….

      • I agree, the price for OS 10 devices is definitively a factor as well in low adoption numbers, make no mistake. BlackBerry is not price flexible once few months pass on and they clearly see that the devices are not moving..at all. Business logic would dictate that they should work deals lowering the price selectively…

        • Exactly!!! Blackberry needs to understand its not rocket science…and once the bleeding stop they need to get their marketing team full force. Truly pains me that the best user review BB Z30 had such a horrible launch because of lack of marketing and the bad state blackberry with the for sale sign and so on….2014 and 2015 BB has a strong chance of making a serious comeback with unique phones and strong marketing….but they need to not have so many phones out there….Make a 5 inch phone (Ontario Codename)….a slider torch style (4-4.2 inches)…and a keyboard hardcore phone Q20….that’s all….you dont need tons and tons of phones…

  2. I guess shoving BlackBerry 10 down some people’s throat didn’t work again…

  3. Could not pay me to go back to a BB7 device. Bech.

  4. I hope BlackBerry finally is able to incorporate the advantages of BB7 and do what Apple does: Sell the older phones at a reduced cost. Note to BlackBerry: Its best to have 3 different devices going at the same time: Keyboard – for business people, All touch – for consumers and the lower end devices and don’t make the devices exclusive – (eg. Z30 – Verizon). Promotion is the best thing for business.

  5. Will this be a new device in the Bold line or just more 99xx’s? I hope an updated Bold.

  6. They should internally update the processor/memory and battery and sell it at a reasonable price. But as i know bb -if they can make a mistake, then is done deal they will. Even now, I am amazed how slow they figure things out. It’s like they live on venus.

    I just read somewhere that they are still debating if they need a desktop version of bbm…really? Again like this decision makers at bb act as they are in a induced trance…

    • The fact that people got BlackBerry Messenger to work on a desktop already through bluestacks is the catch they don’t get…

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