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John Chen Takes a Page Out of Steve Jobs’ Playbook in Vision for BlackBerry


BlackBerry’s CEO John Chen has been on a media spree recently. He sat down with the New York Times for a interview they published on Friday including loads of juicy bits on Chen’s larger vision for BlackBerry. Supposedly he is all about focusing on enterprise and government customers now and is going where the software takes BlackBerry without a focus on hardware. He went on to compare his current situation Steve Jobs who was in a similar position at Apple. He said that:

“I watched Steve Jobs on YouTube, when he came back to Apple,” said Mr. Chen. “He got up and said, ‘I don’t have a new product, I’m insanely focused on my customer base.’ That’s me now.”

He went on to explain how he is focused on re-engaging with BlackBerry’s large customers. Specifically that “I’ve got 80,000 BlackBerry enterprise servers, in a ‘Who’s Who’ of government, legal, Wall Street, hospitals,” and “I need to work better with those channels.”

Check out the full interview over at the New York times

3 total comments on this postSubmit your comment!
  1. I misread this article. I thought it had exciting tidbits on Chen’s PlayBook vision! Oh, I feel stabbed in the chest! So disappointed. Ronen, how could you? 🙂

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