John pointed out to me that I glossed over a part of the Bloomberg interview we just mentioned. In it BlackBerry CEO John Chen was asked about the name change to BlackBerry from Research In Motion or RIM. He stated that “I personally like Research In Motion a lot better” but don’t worry he has no plans to change what is already done. He went on to say that “I have never given one nanosecond of thought to changing names.”
The other interesting tidbit was that he is working hard to team up to bridge the old and new worlds of BlackBerry. He stated that:
“I have to be making sure that the user interface is one that has a modern technology as well as letting the old user base — like the Bold 9900 — be comfortable,” he said. “I am bridging the two worlds, and that takes a little while.”
That actually makes quite a bit of sense since most of the enterprise customers BlackBerry is courting are still running old BlackBerry 9900s and are looking for an upgrade path. The BlackBerry Q10 classic coming later this year will fit that gap nicely.