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BlackBerry CEO Confirms He Likes “Research In Motion “A Lot Better”


John pointed out to me that I glossed over a part of the Bloomberg interview we just mentioned. In it BlackBerry CEO John Chen was asked about the name change to BlackBerry from Research In Motion or RIM. He stated that “I personally like Research In Motion a lot better” but don’t worry he has no plans to change what is already done. He went on to say that “I have never given one nanosecond of thought to changing names.”

The other interesting tidbit was that he is working hard to team up to bridge the old and new worlds of BlackBerry. He stated that:

“I have to be making sure that the user interface is one that has a modern technology as well as letting the old user base — like the Bold 9900 — be comfortable,” he said. “I am bridging the two worlds, and that takes a little while.”

That actually makes quite a bit of sense since most of the enterprise customers BlackBerry is courting are still running old BlackBerry 9900s and are looking for an upgrade path. The BlackBerry Q10 classic coming later this year will fit that gap nicely.

4 total comments on this postSubmit your comment!
  1. Ya, this video interview was very light hearted that included laughing. I’m sure the press will have a field day and spin it as something it’s not.

  2. I thought it was a waste of money to rebrand the company when they’re having revenue issues. I still like RIM too, and the company is not a one product company anymore. It actually never was, especially if you look back at the early days.

  3. I do too. RIM was a great name, and the devices are called BlackBerry’s.

  4. The name change to BlackBerry made sense, because BlackBerry was attempting to rebrand their image. I wonder if the BlackBerry Q20 will have all the convienance keys? Never understood why they took it out. The trackpad and convienance keys a re some of the key ingredients to a BlackBerry.

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