BlackBerry is finally fighting back in the enterprise space they have dominated for almost a decade. AirWatch, Good, and others have been picking away at BlackBerry with their multiplatform MDM offerings as BlackBerry tried focusing on consumers first. Now that Chen has refocused BlackBerry on their enterprise roots he is swinging for the fences. He made some stinging comments rebutting Good Mobility’s CEO, Christy Wyatt, stating that “Good is not Good enough.” This is coming after Wyatt made statements that customers were calling them because BlackBerry cannot manage other devices.
Specifically he said that:
“BlackBerry has provided multi-platform OS management for nearly 2 years now, so let’s put that to rest. Good Technology may talk about 5,000 customers but with 30,000 new BES10 servers installed in the past year alone, I’d argue that we’re the ones getting the calls from customers.”
And, the approach that security can be ‘good enough’ that Good and other vendors are selling is often not good for customers. This is especially true for those in regulated industries – financial services, healthcare, insurance, government –where the highest security environments are required.
Chen ended off with the zinger that BlackBerry actually means they will give MDM perpetual licenses free when they say free while Good is trying to lure customers in by giving them a few months free. Here is what he said:
“We’re fully transparent with our customers about what they get from us; our new pricing structure is crystal clear and most importantly, unlike other companies, when we say something is free, we mean that it’s free.”
Kudos to Chen for finally putting BlackBerry’s side on the table.