BlackBerry is finally doing something I have been asking execs to do for over a year. They are offering a free EZ Pass program to deploy BES 10 (or BES12) at no additional cost. Specifically they are offering a free migration for customers to move from BES5 or other MDM platform to BES10 for free. BlackBerry will match any active on-premise BES license and convert it into a free BES 10 license. Where things get really interesting is that they will convert active licenses from other competing MDM vendors into a corresponding Silver Level BES10 perpetual license. Customers will also get free Advantage level technical support for the new license.
The new Silver and Gold licensing tiers are also a simplification by BlackBerry where
- Silver includes full device, application, email and security management for BlackBerry, iOS and Android devices, including the unique BlackBerry(R) Balance(TM) technology for BlackBerry 10 smartphones
- Gold adds BlackBerry’s Secure Work Space containerization solution for iOS and Android, and advanced BlackBerry 10 management and security features for the most security-conscious organizations, including government, financial services and healthcare.
I am glad BlackBerry has decided to get aggressive!