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John Chen Lays Out “Simple Plan To Save BlackBerry” in Latest Interview

Chen on business

John Chen has not been shy with the media. He recently sat down for an exclusive interview with The Globe and Mail where he reveals a bit more about his “Simple Plan to Save BlackBerry.” He explains why he decided to take on the challenge of saving BlackBerry and a bit about how he plans on doing that. I also love how he highlights that BlackBerry had a “chronic problem with overpromising and underdelivering.” He hits home when he says that:

There were quality issues and, internally, a lack of the sort of accountability and co-ordination required to make bold fixes. Deadlines would come and go without consequences. “I realize that the company has some credibility gaps,” he says. Wireless carriers told him, “‘We’d love to help you out, but there are some things that you have to get done right,’” Chen says. “They always complain about us being late or, somehow, somewhere in the middle of this, redefining what the features are.”

He goes on to talk about the focus of the company between enterprise and consumer stating that:

“I can’t really say if the focus on the consumer is the right thing versus enterprise, or vice versa. But I know we need to pick somewhere to start.”

If you have some time I highly recommend you check out the full write up at The Globe and Mail. Its a great read.

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