BlackBerry’s CEO sat down with Fast Company for an interview that they published over the weekend. It does not offer anything groundbreaking but it does provide some great insight into John Chen’s plan for 2014. One quote in particular stuck out to me. Quite a few people have pointed out that BlackBerry is focusing on enterprise since the consumer market has not been hot for them. This has the remaining BlackBerry consumer users, like me, wondering if BlackBerry has abandoned us. Here is what John Chen had to say about that:
“[This] doesn’t mean we are turning our back on the consumer–far from it–but it’s important we narrow our focus on our core strengths. I believe in the values of this brand and I’ve assembled the right team and strategy with the strong confidence that we will rebuild BlackBerry for the benefit of all of our constituencies.”
Check out the full interview here. Luke Dormehl included some good quotes from my buddy Kevin and a link to BerryReview in a very balanced article. Kudos to you Luke for being unbiased!