BlackBerry’s Interim CEO, John Chen, has been making quite a big splash about his plans to turn around the company and reorganize it. Since the last financials release I have been hearing from quite a few readers asking about John Chen’s plan for consumers in 2014 and beyond. Sadly Chen has yet to say very much about his plans for the prosumer and consumer market beyond BBM and some low end devices coming from Foxconn for emerging markets. Most telling is that Chen’s latest Op-Ed only mentions consumers once when talking about BBM.
So far it seems like BlackBerry has no public plans to market directly to consumers (beyond BBM) in 2014. This may seem like bleak news but there might be a chance of some light at the end of the tunnel. When BlackBerry first started gaining traction in the consumer market they were not marketing their devices to consumers at all. Carriers and consumers were simply enjoying the benefits of an enterprise class productivity device. Over the years BlackBerry added more and more consumer features to the point where BlackBerry 10 was heavily focused on consumers. Now that Chen has decided to reverse that course I am waiting patiently to hear his plans for the millions of regular BlackBerry consumers and prosumers who are not on a BES.
What do you think BlackBerry has planned for consumers and prosumers?