BlackBerry’s CEO laid out some broad steps for his plan to turn around BlackBerry in a CNBC Op-Ed today. In it he once again points to how he has focused on what BlackBerry will be today and in the future. This focus is clearly on enterprise and government growth along with BBM and QNX. He highlights how BlackBerry is still the leader from all MDM’s by far and how it dominates regulated industries.
According to Chen:
I believe BlackBerry has a clear lane ahead of us to create new trails as a nimbler, more agile competitor.
The journey has just begun.
Check out the whole Op-Ed here at CNBC. Here is to hoping this direction is exactly what BlackBerry needs to thrive. Hopefully they still include some benefits for regular BlackBerry consumers but sadly once again there is no mention of the prosumer or consumer.