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BlackBerry To Focus on High End Enterprise Devices For Now – Low End Consumer Devices in 2014

Circle of BlackBerry bridgePair 

On today’s conference call BlackBerry CEO John Chen made a pretty bold statement. He said that for the foreseeable future BlackBerry would be focusing on the enterprise only high end devices. They hope to one day come back to building consumer devices but for now they will have Foxconn building low end consumer devices for emerging markets. For now they need to focus on rebuilding their enterprise devices, software, and services until they get on more stable footing.

That means the only new BlackBerrys that are coming in 2014 are going to be low end 3G devices from Foxconn for the emerging markets. This could explain why Chen wants to stay in hardware for enterprises but not for consumers.

2 total comments on this postSubmit your comment!
  1. I hope they don’t leave the consumer market! They just need to market the product better! What a mess with the launch of 10! A 10 year old could have a done a better job! I wonder if it wasn’t done in intentionnely

  2. Perhaps they will focus now on actually making BB 10 as Get Things Done awesome a was BB 7. Even 10.2.1 is STILL missing so much we had grown to love about BlackBerry.

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