BlackBerry Reorganizes Business Into Four Units to Drive Focus & Efficiency

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John Chen’s changes keep on coming through at BlackBerry. I was predicting that Chen would split up the company along these lines and now he has divided into operating unit structure. The units will be Enterprise Services, Messaging (BBM), QNX Embedded business, and the devices business. This will allow the company to “drive greater focus on services and software while establishing a more efficient business model for the devices business.”

BlackBerry has even been highlighting how the quarter’s results break down into those units:

  • Enterprise Services: Company sees increasing penetration of BlackBerry Enterprise Service 10 (BES10) with over 30,000 commercial and test servers installed to date, up from 25,000 in September 2013; Company remains a mobile device management leader with global enterprise customer base exceeding 80,000
  • Messaging: Over 40 million newly registered iOS/Android users in the last 60 days; more than a dozen Android OEMs to preload BBM, including most recently LG; over 250,000 BBM Channels created by global user base since launch of BBM Channels on BlackBerry, including large brands such as Coke Indonesia and USA Today; BBM is the most secure mobile messaging service for use in regulated enterprises
  • QNX Embedded Business: QNX to unveil new technology in automotive and cloud services at the 2014 International Consumer Electronics Show in January
  • Devices: Company strikes joint device development and manufacturing agreement with Foxconn; initial focus of partnership to be development of a consumer smartphone for Indonesia and other fast-growing markets in early 2014
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