It looks like the marketing department at BlackBerry got a hold of the BES 10 Cloud program and deemed that it needed a vague and less descriptive name. We just heard from a source that BlackBerry is renaming the BlackBerry Enterprise Service in the Cloud to simply BlackBerry Unite. The funny part is that BlackBerry killed a half-@$$ed but promising project called “BlackBerry Unite” back in 2009 which makes me wondering what they are thinking. Why reuse the name of a failed product and one that does not describe what they are offering?
We also heard that the BES 10
cloud Unite service is now in Gold Candidate testing so it should be launching shortly for GA.