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BlackBerry “Going Back to Heritage & Roots” With Focus on Four Areas

BES 10

I found John Chen, Interm CEO of BlackBerry, quite frank in his latest open letter to enterprise customers. What I found most interesting is that it is the first time he has said much about strategy for BlackBerry. In the open letter he put in the following points:

We’re going back to our heritage and rootsdelivering enterprise-grade, end-to-end mobile solutions. As we refocus back to our roots, BlackBerry will target four areas: handsets, EMM solutions, cross-platform messaging, and embedded systems. And, just as important, we will continue to invest in enterprise and security related R&D during our restructuring period.

In other words it seems like BlackBerry is doubling down on enterprise grade (but not enterprise only) mobile solutions while still making handsets. They are also going to keep playing in the regulated EMM field along with cross platform BBM, and QNX embedded systems.

What I am really hoping for from John Chen is a heart to heart with regular BlackBerry consumers who are not enterprise customers. We are wondering what you have in store for us…

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