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John S. Chen, BlackBerry’s CEO, Writes an Open Message to the BlackBerry Community

John Chen 

John Chen has been CEO for only a short while and he is already getting in front of his messaging. He wrote an open message to all detailing BlackBerrys commitment to reclaiming their success. Its a great read and gives you an idea of where he is planning on driving the company:

To our BlackBerry Community,

As you know, this is a time of significant change at BlackBerry as we accelerate our efforts to transform our business.

I know there has been a lot said about BlackBerry, but let me remind you that at BlackBerry, we are not dwelling on the past. We are looking towards the future.

We Are Committed to Reclaiming our Success

We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done.

I know that it’s going to take time, discipline and tough decisions to reclaim BlackBerry’s success and we are ready for that challenge.

Our Commitment to our Customers Remains Unchanged

We remain committed to delivering high quality products and services to the millions of people who rely on us globally. We also want our customers to know that BlackBerry has significant financial strength for the long-haul.

I believe in the value of this brand. With the right team and right strategy in place, I am confident that we will rebuild BlackBerry for the benefit of all of our constituencies.

We are Excited for the Future and you Should Be Too

Thank you for your strong support and continued commitment.


John S. Chen

Executive Chair and CEO

7 total comments on this postSubmit your comment!
  1. “adopting […] a new device strategy”

    Any news on that?
    The last strategy change was only weeks ago under Heins, when it was said that there will only be four devices instead of six in the portfolio at a time and that the Z10 will be repositioned as an entry level device.

  2. the new device strategy is not having any devices.

  3. Yeah everyone is sort of dying to know what he has planned

  4. Well, gotta say that Prem seems to have given the keys to the right person :) Love Chen’s attitude. Those still hoping to split up the company for short term profit should know that these business portfolios take a great deal of time to build, and BlackBerry stands to take advantage of their entire portfolio of products and services to bring high value to consumers and businesses. It looks to be a very exciting year ahead.

    You can already see interesting work being done in BB10.2.1 and other products being offered, such as BlackBerry Express. The devs in Waterloo and elsewhere are hard at work to flex BB10’s power and might. It’s definitely play time!

  5. ^ what he said ^


  6. Please do not leave the Playbook to flounder out there alone. Many of us have them and it is wrong to not do anything to advance them. Please look after the dedicated consumers.

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