Mobidia did an independent study of engagement metrics for users on BBM cross platform. From what I understand this engagement data is from Android users and is way ahead of what competitors are seeing. They found that in the week of October 20th BBM’s engagement time was 40 minutes in the United States. This is ahead of Tango’s 24 minutes and close to Viber’s 44 minutes though Kik is ahead with 106 minutes. Sadly no word on WhatsApp.
Also of interest is that BBM seems to be doing better in European markets with 59 minutes vs LINE’s 38 minutes. In Europe, WhatsApp has an engagement time of 160 minutes trouncing them all. Either way its nice to see that BBM users are downloading the app for more than just checking out what the fuss is. via BGR